Brand Development

Moodboards and mockups to showcase a few of the Branding portfolio design projects I’ve curated. Launching a new business? Maybe just a refresher to your branding, packaging or social media assets — you’ve found the design studio perfect for the task.

Four Seasons
Lather Bar

Colorful graphic design with four quadrants displaying various fall flavors: green with a pine branch and 'Warm Pine'; yellow with abstract flowers and 'Summer Blossom'; orange with carrots and 'Cinnamon'; and green with a leaf and 'Sweet Mint'.
A seamless pattern featuring drawn herbal and floral elements on a beige background, including green sprigs, orange cinnamon sticks, light green leaves, and yellow flowers.
A seamless, pastel-colored pattern featuring rain clouds, rain drops, blossoming branches with cherries, and stylized waves. The background is light beige.
A colorful infographic illustrating four seasons with stylized plant and weather icons on a divided background, labeled 'Fall & Berry,' 'Ocean Wave,' 'Fine Linens,' and 'Spring and Rain'.

Brand Development
Wrapping Paper
Typography
Logo Design

ⓒ 2022 Designs by Jacque
iStock: photography, burning candles and gift basket.

EXHALE
Lounge/Cafe

Logo for ECHO lounge cafe featuring a line drawing of a steaming cup of coffee with a heart-shaped foam design and a leaf motif, placed above the text 'ECHO' with stylized letters and 'LOUNGE / CAFE' underneath.

Brand Development
Outdoor Signage
Menu Typography
Logo Design

ⓒ 2022 Designs by Jacque
iStock: storefront image, coffee mug illustration, cannabis leaf

COLOR PALETTE

Two hooded sweatshirts, one turquoise with white text and logo, the other dark gray with similar branding, shown against a plain background.
Close-up of a multi-colored layered cake with each layer in different shades: turquoise, beige, brown, black, and gray.

STAFF HOODIES

SIGNAGE

Exterior sign for E. Hale Lounge Café featuring a coffee cup with a heart and a marijuana leaf, attached to a modern building with glass windows.

PACKAGING

A silver aluminum can with a minimalist raspberry logo and text indicating CBD content and dosage, placed against a plain gray background.
Aluminum can of Lemon CBD-infused sparkling water with a lemon slice graphic and a blue leaf logo.
A silver beverage can with a teal line drawing of a cannabis leaf and the words "CBD APRICOT" and "50mg PER SERVING." The can has a matte finish and is set against a plain gray background.

MATCHBOXES

A box of matches with a teal cover that reads 'EHALE Lounge / Cafe' and a leaf logo, placed next to an open box with similar teal cover and the words 'Exhale: NYC'.